2BOP featured on Highsnobiety!
Thursday, September 22

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By now you've all probably seen our homies Young and Lazy and Sol-Sol featured in Highsnobiety's 'Under the Radar Brands' series, a monthly feature that sheds light on up and coming streetwear brands from all over the place!!


We're exceptionally proud to be included in the latest instalment, a very special one in fact, as it focuses solely on South African Streetwear brands.


We're in good company on the list, but also IRL as this is definitive proof that the world is fast becoming wys of what South Africa has to offer to broader popular culture!!


Congratulations to the other featured brands, DEAD, Punk and Ivy, Didi Monsta's 3AM and D.O.C.C., we see you. Thank you for putting love into an industry that we are very proud to be a part of!!!


Also, another massive shoutout to Gabi Kannemeyer and Kyle Weeks for creating a lookbook that stands out by far, even when published on such a heavy site!